• Beef
  • | Beef Liver
  • | Cauliflower
  • | Eggs
  • | Garden Peas
  • | Olive Oil
  • | Pumpkin

Beef is a prime source of high quality, complete protein and is rich in iron and zinc, as well as vitamins B12 and B6, riboflavin and thiamin.

This all natural canine recipe contains nutrients which promotes a healthy digestive tract, and maintains healthy muscle and bone.

Recommended for dogs with suspected grain/gluten allergies and active dogs.


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Beef is considered a prime source of high quality, complete protein and is rich in iron and zinc, as well as vitamins B12 and B6, riboflavin and thiamin. Recent research indicates that conjugated linoleic acid, a fatty acid found naturally in beef, may prevent cancer by inhibiting tumour growth and development, and can affect body composition by decreasing body fat and increasing lean muscle mass.


Ounce for ounce, it contains the most concentrated amounts of protein and vitamin A. It is a rich source of heme-iron, the most absorbable form of iron. Liver is also high in copper, folate, riboflavin, niacin, phosphorous and zinc.


Pumpkin is an excellent source of dietary fibre, vitamin A, riboflavin, vitamin C, potassium, copper and manganese, and is a good source of thiamine, niacin, vitamin B5, vitamin B6, folate, vitamin E, iron and phosphorus. It can help keep the dog’s gastrointestinal tract moving and aid with digestive issues.


Eggs are a great source of very digestible protein and are a good source of vitamins A, B complex, D, E and K, calcium, iron, zinc, and selenium. They contain fatty acids which can prevent dry, flaky and itchy skin and can increase the shine of the dog’s coat.


Garden Peas are a very good source of vitamins C and K, manganese, dietary fibre, folate, and thiamin. Peas for dogs are also a good source of vitamin A, phosphorous, vitamin B6, protein, niacin, magnesium, riboflavin, copper, iron, zinc and potassium.


Among many other benefits, cauliflower contains glucosinolates and thiocyanates, compounds proven to increase the liver’s ability to neutralise potentially toxic substances that, if not properly detoxified, can damage cell membranes and molecules such as DNA within the cell nucleus. Cauliflower for dogs is also a great source of Vitamins C and K as well as Folate and Manganese.


Olive oil is rich in monounsaturated fatty acids which are considered a healthy dietary fat. It can help lower cholesterol and control insulin levels in the body. It is full of polyphenols, an antioxidant that helps protect the body’s cells from damage. It has anti-inflammatory properties and can help treat dry itchy skin and improve the moisture and shine in a dog’s coat.

Recommended Feeding Guide

Each dog is unique so feeding amounts will vary with age, breed and activity.

For best results, it is recommended that you weigh the food using a digital scale.

Please use this chart as an initial guide.

Always weigh your dog every 1-2 weeks and adjust initial servings accordingly when starting any new diet.

The time required to move your dog from commercial dog food to fresh, high quality Furries Fresh Food can vary depending on the age and sensitivity of your dog, but in general it takes about 5-10 days.

An Average Transition

Think of this transition as a detox. For many dogs it will be the first introduction to preservative-free whole food. As a rule of thumb, go slow, as there is no need to rush the transition.

Once your dog has acclimated to Furries Fresh Food you will probably notice significant improvements. Even "premium dog food" and "healthy dog food" brands contain a staggering volume of indigestible ingredients, preservatives, chemicals, etc.

What is the transition like for my dog?

Most dogs make the change very easily. Some dogs with more sensitive stomachs experience slight discomfort (loose stool, upset stomach) which is perfectly normal, so please do not worry. Simply scale back the percentage of Furries Fresh Food to old food, and transit a bit slower. Nothing replaces the watchful eye of a loving pet parent, so if you have any questions please give us a call.

When my dog seems hungry for more food should I feed him more?

Dogs generally love food, and especially love our food. The feeding guidelines, like all feeding guidelines, are approximate and subject to a given dog's age, activity level and metabolism. With that in mind, begging probably has more to do with loving the food than needing the nutrients. If he begins to lose or gain unexpected weight then simply adjust the amount incrementally until his weight stabilises.

We recommend following these food handling practices for the safety and pleasure of your pets.

  • Keep Furries Fresh Food packs in the refrigerator until ready to use.
  • Furries Fresh Food vacuum packed food can be kept in the refrigerator for up to 2 weeks.
  • After serving, immediately place any remaining back into the refrigerator and consume within the next day. For longer storage of opened packs, store in an airtight container and consume within 3 days.
  • Furries Fresh Food can be served straight out of the packet. However, for your dog to fully enjoy the best flavour and smells of the food, we recommend that you heat the food up before serving.
  • Furries Fresh Food packets can be stored in the freezer if kept for more than 2 weeks. Simply defrost in the refrigerator overnight and heat up before serving.